Samsung #SoYou

3D Motion
After Effects









Samsung and Barbarian brought Builders Club onboard for their #SoYou campaign for the release of
the new Samsung Galaxy Z Flip phone. The campaign was heavily inspired by Gen Z and social media trends
such as AR and VFX filters. 























Creative Direction
Builders Club

Team
Jonas Hegi
Sophie Gunn
Harriet Macdonald
Natalie Liu
Axel Scho
Artur Zhamaletdinov
Xenia Rybalchenko
James Pink
Alexandre Parageaud
Eric Genesis

With
Okay Studio
Barbarian NYC







Samsung #SoYou
Published:

Samsung #SoYou

Samsung and Barbarian brought us onboard for their #SoYou campaign for the release of the new Samsung Galaxy Z Flip phone. The campaign was heavi Read More

Published: