The Extra Mile Outpost is a fictional event created for an advertising design class. This event is meant to generate awareness about Idaho's Search and Rescue Volunteer Program. The campaign features several traditional and digital elements to create a memorable experience for attendees.

These online ads were made to generate greater awareness about the event. On the left is an ad primarily targeting older men; it promotes the ideals of being a hero without having to make major lifestyle changes. The ad on the right primarily targets men aged 18-30; it appeals to a desire for adventure and purpose. Although women would surely attend this event, I decided to primarily target these two demographics as the most likely to be immediately interested in learning more about The Extra Mile Outpost.

These are various ticket designs for the event. The one on the right is for a premium purchase for an event to prepare the attendee for CPR certification.

A simple stage design for use during breakout sessions. The stage features a podium and demo table, and seating is comprised of picnic tables and benches. As the benches grow farther away, they are elevated by wood pallets to aid visibility. The goal of this design is to maximize practicality in an outdoor setting while also remaining engaging.

Thank you for taking a look at this event design campaign!