Alison Koo's profile

KNOCKOUT | Fight The PLAQUE-stic

Alison Koo
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Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity

KNOCKOUT — “Fight the PLAQUE-stic”
Brand Identity + Digital Campaign + Motion Design

Brushing our teeth is a routine that feels like second nature. But most toothpastes give nature the second place treatment. Discarded toothpaste tubes have an enormous environmental impact. Knockout, a zero-waste tablet toothpaste, is designed to knock out both plaque and plastic.

This multi-component campaign includes an animated match between Team Tube (plastic) and Team Tablet (plastic-free), digital score boards, and social media ads that encourage plastic-free toothbrushing.

Recogniton
2023 RGD Student Award for Motion Design, Honourable Mention

Collaborators
Art Direction, Storyboarding, Illustration - Alison Koo
Art Direction, Copywriting, Logo Design, Animation - Celina Zhong

Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
Advertising animation art direction Brand Design brand identity Logo Design merchandise motion design social media visual identity
 📍Exploring, playing, creating in 49.2827° N, 123.1207° W.

KNOCKOUT | Fight The PLAQUE-stic
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