A LASTING RELATIONSHIP
In Canada, 1 in 2 married couples get divorced, especially within the first 5 years. Cats and dogs live an average of 11 to 15 years. This means statistically, a relationship with a pet may outlast a marriage.
Most pet owners are unaware their animals are treated like property in family law. With only few couples planning ahead the custody of their pet, the animals are often abandoned.
Please, donate at SPCA.COM
During January aka “divorce month”, the Montreal SPCA wanted to raise awareness that owning a pet is a truly lasting relationship, first by encouraging adoption, also by informing couples about their pets’ rights in a PR-driven effort. The campaign comes as Quebec is in the midst of its first family law reform since the 1980’s.
In the wait of change in the law, the Montreal SPCA has elaborated a first-of-its-kind animal custody agreement, which is valid in the eyes of legal authorities and available to everyone for free. This way, couples with pets protect the welfare of their little loved ones.
+20 Million Impressions in earned media with 0$ media buy.
Ongoing talks to change the law with the Ministry of Justice of Québec
Credits:
AGENCY: Sid Lee
INFOGRAPHIC: M&H
CLIENT: SPCA of Montreal
INFOGRAPHIC: M&H
CLIENT: SPCA of Montreal
EXECUTIVE CREATIVE DIRECTOR: Alex Bernier
ASSISTANT CREATIVE DIRECTOR: David Allard, Jonathan Lavoie
ART DIRECTION: Patrick Seymour
WRITER: Andrée-Anne Hallé
EXECUTIVE PRODUCTION: Marie-Christine Côté
PRODUCERS: Sarah Longpre, Sophie Charbonneau
DIRECTOR: Daniel Daigle
EDITING ASSISTANCE: Sonya Nadon
VICE-PRESIDENCY, ADVISORY SERVICE: Geneviève Boulanger
ADVISORY DIRECTOR: Marie-Ève Lévesque
COORDINATION: Marie-Christine Aucoin
STRATEGY: Édouard N'Diaye
ADVISORY MANAGEMENT, PR: Jean-Samuel Plante
OPERATIONS AND CONTENT SPECIALIST, CUSTOMER SERVICE: Alizé Vidal
PUBLIC RELATIONS ADVISOR: Pauline Lazarus
BUSINESS MANAGER, STRATEGY: Guillaume Girard
MOTION DESIGN: Christopher Hegenberg
LANGUAGE REVISION: Krissi Campbell
ASSISTANT CREATIVE DIRECTOR: David Allard, Jonathan Lavoie
ART DIRECTION: Patrick Seymour
WRITER: Andrée-Anne Hallé
EXECUTIVE PRODUCTION: Marie-Christine Côté
PRODUCERS: Sarah Longpre, Sophie Charbonneau
DIRECTOR: Daniel Daigle
EDITING ASSISTANCE: Sonya Nadon
VICE-PRESIDENCY, ADVISORY SERVICE: Geneviève Boulanger
ADVISORY DIRECTOR: Marie-Ève Lévesque
COORDINATION: Marie-Christine Aucoin
STRATEGY: Édouard N'Diaye
ADVISORY MANAGEMENT, PR: Jean-Samuel Plante
OPERATIONS AND CONTENT SPECIALIST, CUSTOMER SERVICE: Alizé Vidal
PUBLIC RELATIONS ADVISOR: Pauline Lazarus
BUSINESS MANAGER, STRATEGY: Guillaume Girard
MOTION DESIGN: Christopher Hegenberg
LANGUAGE REVISION: Krissi Campbell
PHOTOGRAPHY: Thanh Pham
EXECUTIVE MANAGER: Élise Desaulniers
LEGAL AND ANIMAL DEFENSE DEPARTMENT: Me Sophie Gaillard
PHILANTROPIC DEVELOPMENT AND COMMUNICATIONS DIRECTORATE: Laurence Massé
SENIOR COUNSEL, CORPORATE DEVELOPMENT AND MEDIA RELATIONS: Anita Kapuscinska
PRINCIPAL COUNSEL MARKETING COMMUNICATIONS: Elyse Gambar-Hynes, Simon Boisjoly
CONTENT CREATION AND COMMUNITY MANAGEMENT: Marilou David
LEGAL AND ANIMAL DEFENSE DEPARTMENT: Me Sophie Gaillard
PHILANTROPIC DEVELOPMENT AND COMMUNICATIONS DIRECTORATE: Laurence Massé
SENIOR COUNSEL, CORPORATE DEVELOPMENT AND MEDIA RELATIONS: Anita Kapuscinska
PRINCIPAL COUNSEL MARKETING COMMUNICATIONS: Elyse Gambar-Hynes, Simon Boisjoly
CONTENT CREATION AND COMMUNITY MANAGEMENT: Marilou David
