Сoncept is a large-scale brand of professional hair cosmetics with a range of more than a hundred items, founded in 2007. The company is engaged not only in the launch and logistics of its products, but also conducts master classes and training seminars throughout the country.

For such a large-scale project, an equally big idea was required, which would allow it to be easily adapted to any medium. It was based on the theme of the big bang theory - as the creation of new life and the world. After all, for a person who changes his image, the world inside is updated.