IDENTITY DESIGN: Election Day 2022
I designed a logo that supports the overall message of promoting for 2022 election day using only two typefaces and visual forms. I explored positive and negative space, visual elements and abstract design. I have carried the general logo concept into a customized marketing piece, reflecting type and color choices. This is to establish a strong identity between the two pieces.
Logo Sheet
Pantone Colors
I wanted my message to be simple yet effective. Through my logo I am trying to convince my audience that if you can vote. I have used American flag colors in my design, as well as stars that immediately convey what the topic might be at first glance.
Vector Roughs
Rough Thumbnails
My logos are simple, yet strong enough to grab viewers' attention and deliver my message quickly. Most of my audience consisted of those who were able to vote in fall 2022.
