JKR Juice Competion Brief: Sourz Obscure
The Brief
Create a new range for Sourz that moves away from the neon buzz of city nights, and transports the consumer to a new and unexpected place. Taking inspiration from the world’s most remote and isolated places. Explore how to instill a sense of maturity in the new range whilst retaining a sense of modernity and fun.
Audience
The majority of current SOURZ consumers are 18–21 years old. The brand want to increase their sales by launching a new range of drinks that will appeal to a slightly more mature, 24 years old+ consumer.
The majority of current SOURZ consumers are 18–21 years old. The brand want to increase their sales by launching a new range of drinks that will appeal to a slightly more mature, 24 years old+ consumer.
Inspiration
The Bermuda Triangle, also known as the Devil’s Triangle. A mysterious and unexplainable region in the Atlantic Ocean where a number of ships and aircraft have dissapeared and have never been rediscovered. There are many theories as to why, but these have never been proven.
The Bermuda Triangle, also known as the Devil’s Triangle. A mysterious and unexplainable region in the Atlantic Ocean where a number of ships and aircraft have dissapeared and have never been rediscovered. There are many theories as to why, but these have never been proven.
Visual Identity
The Range
Packaging range - Taking inspiration from the mysterious powers in which the Bermuda Triangle possesses in claiming aircraft and ships a glass pyrmamid protudes from the bottom of the triangular bottle. An aspect which is used as a vehicle across promotion and advertising for the brand.
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