Prudential Curtain Up
There’s nothing like Broadway. Prudential partners with Playbill, The Broadway League, and the Times Square Alliance to bring Curtain Up back for an encore and support the community that brings Broadway to life. From the people behind the curtain to the stars out in front.
This campaign consisted on developing an integrated campaign for Curtain Up inclusive of a nationwide Ticket Contest. The campaign was composed of messaging, digital, social, print and OOH featured in Time Square.
The basis of the graphic language for the campaign are the topographic brand elements and graphic elements representing the lights setting of Broadway.
