Campaign: O2 Priority - Live the good life
Director: Ulf Johansson
Photographer: Tim Flach
What: The next installment of O2's 'Be More Dog' campaign to relaunch the new Priority service. O2's cat, now fully embracing his inner dog, has become a motivational speaker and is shown helping a rapt audience learn how to live the good life with O2...through Priority.
Director: Ulf Johansson
Photographer: Tim Flach
What: The next installment of O2's 'Be More Dog' campaign to relaunch the new Priority service. O2's cat, now fully embracing his inner dog, has become a motivational speaker and is shown helping a rapt audience learn how to live the good life with O2...through Priority.
The campaign included a £1 lunch every Monday, tickets 48 hours before general release to The 1975, OneRepublic, Enrique and the 2014 QBE Rugby Internationals.
My favourite part of the campaign was the last minute tactical press ad running alongside the Sunday Times Rich List fat cat creative...
