JAPANESE NOTAN
NOTAN MEANS "LIGHT AND DARK" IN JAPANESE, AND IS A TIME-TESTED WAY OF THINKING ABOUT BALANCE IN A COMPOSITION. IN THIS PROJECT WE WERE CHALLENGED TO CREATE A NOTAN DESIGN THAT EVOKES DELIGHT THROUGH ATTRACTIVE COMPOSITION, PLAYFUL SYMMETRY, UNIQUE SHAPE COMBINATIONS, AND CLEVER ARTISTIC CHOICES.
20 Concepts
Top Four Thumbnails
OUT OF EIGHT THUMBNAILS THE TOP FOUR WAS CHOSEN BASED ON CREATIVITY AND EXECUTION.
Final Notan
THE FINAL NOTAN WAS CHOSEN BASED OFF OF SIMPLICITY AND TO TELL THE STORY OF SCENERY.
