Simren Shah's profile

UI|UX Design | Brand Strategy

Food Hall is a range of luxury grocery stores and cafes across different locations in India. It is a one stop shop for both everyday items, and to discover unique, exotic products from around the world. 

Project Insights:
- Searching for products at a super market is usually a long, tedious process, especially when you’re in a hurry.
- While purchasing items we often miss out on great deals and discounts
- Waiting in a long billing line is the most boring aspect of grocery shopping

There’s 1 solution to all these problems — Ms Clause! Built with the characteristics of a mother, Ms Clause finds what no one else can and effortlessly makes your life easier! Installed on every shopping cart, your new virtual assistant friend can be your companion and guide as you navigate through FoodHall. 
With over 5 languages to choose from, this device has a GPS tracking system installed which guides you to the item you are looking for. You can also skip the hassle of billing at the counter and proceed with the in-built self checkout feature. This media innovation highlights the two main aspects of foodhall - luxury and space!
Pre launch campaign 
Post launch campaign 
UI|UX Design | Brand Strategy
Published:

UI|UX Design | Brand Strategy

Published: