Design Objective:
Create branding for a new NBA team with accompanying assets. Wayfinding and environmental graphics are to be created to be used in their arena. Design extra collateral to better expose the team and their name.
Design Brief:
The Boise Miners is a new NBA team that will be located in Boise, Idaho. The name ‘Miners’ was chosen due to the rich mining history of Boise. Purple is the primary color in the branding and was used to represent the team’s power and ambition to be the best. Green was used to complement the purple and express the nature in the city. Gray is included to reflect the name and mining history of Boise. The typography has sharp edges with a slight skew to express a sense of movement and fierceness. Wayfinding elements were created to allow visitors to better navigate the arena and have a more enjoyable experience. Designing the home basketball court for the arena allows for a well-rounded experience for visitors at home games. A proposal booklet was created to better pitch the concept. A basketball jersey and fan merch were created to better establish the name and
increase recognition.
