"FALLAS. 1,000,000 PEOPLE"

 

Spain has more regional events than any other European country. Nestlé Ice Cream asked us to create an animated brand character to achieve massive brand awareness for events such as St Fermin or las Fallas in Valencia.

 

“1,000,000 people visit las Fallas in Valencia each year. Pako has become the official sponsor of the event now in its third year as spokesperson for the event. Although a regional event there is national interest and television coverage”

 

We were asked to create the visibility concept and roll out across all consumer touch points from product boards through to promotional activity.

 

 

BRAND IDENTITY. ILLUSTRATION. VISIBILITY. POINT OF PURCHASE.