Virginia based bourbon producer Ironclad Distillery Co. reached out once again to create a unique visual identity and labeling for something they said they'd never produce, a quality small batch Rye Whiskey appropriately named "Betrayal". Building from the brand identity Kaiser and company created and evolved for the distillery in previous years, the team created three distinct type-and-color driven label options to represent this irreverent departure from the brand's iconic small-batch bourbon. All three labels were such a hit with staff and customers alike, the distillery put all three eye catching options into market.