Social Media Strategy for a Depanneur with no digital presence
Instagram campaign
The campaign focuses on promoting products, services, and community engagement.
The campaign consists of:
-High-quality images and videos present Depanneur’s products, services, and shopping environment.
-Messages that talk about Depanneur’s involvement in the local community, such as sponsoring events or supporting charities.
-Regular updates on the latest Depanneur deals, promotions and offers. Contests and giveaways to increase engagement and customer loyalty. For example, customers who follow the depanneur´s page and tag a friend in the comments can win a gift card or free product.
-Customer reviews and testimonials shared on the Depanneur page show customer satisfaction and loyalty.
Description and examples:
The Instagram campaign focuses on promoting products, services, and community engagement.
-High-quality images and videos showcase Depanneur’s product offering, store environment and services such as delivery and extended opening hours.
The messages also emphasize the depanneur’s involvement in the local community, such as sponsoring events or supporting charities.
The campaign also includes regular updates on Depanneur's latest deals, promotions and offers, as well as contests and giveaways to increase engagement and customer loyalty.
Examples of Instagram campaign posts:
-A high-quality photo of the inside of the Depanneur showing its range of products along with convenience and extended opening hours.
-A carousel of images showing a depanneur’s involvement in the local community, such as sponsoring a local event or supporting a charity.
-A video introducing Depanneur delivery services and an invitation to order online.
-Contest post asking customers to follow the Depanneur’s page, tag a friend in the comments and share their favorite product for a chance to win a gift card or free product.
-A message containing the customer's review and recommendation, as well as an invitation to others to share their experiences at the depanneur.
Measurement:
The following SMART points are used to measure the success of an Instagram campaign:
Specific: The campaign aims to increase awareness, increase sales and customer loyalty by promoting the deppaneur´s products, services, and community engagement.
Measurable: Success will be measured by tracking the number of followers, engagement rate (likes, comments, shares) and sales growth during the campaign period.
Achievable: The campaign is reachable through consistent posting of quality content and engagement with followers.
Related: The campaign is related to the depanneur´s goal of increasing awareness, increasing sales and customer loyalty.
Time-bound: The campaign lasts one month and includes weekly check-ins to gauge progress and adjust strategies as needed.
2nd Social media strategy
Facebook campaign
To measure the success of an Instagram campaign, we focus on the following KPIs:
Follower growth: We track the number of new followers we gain during the campaign period.
Engagement Rate: We measure likes, comments, and shares on our posts to measure audience engagement.
Click Through Rate (CTR): We track the number of clicks on bio and Instagram stories links to determine how effective our calls to action are in driving traffic to our website.
Sales Conversion: We track the number of sales generated from traffic generated by our Instagram campaign.
Facebook campaign
The campaign focuses on promoting products, services, and community engagement.
The campaign consists of:
-High-quality images and videos present Depanneur’s products, services, and shopping environment.
-Messages that talk about Depanneur’s involvement in the local community, such as sponsoring events or supporting charities.
-Regular updates on the latest Depanneur deals, promotions and offers. Contests and giveaways to increase engagement and customer loyalty. For example, customers who like a depanneur page and share a post can win a gift card or free product.
-Customer reviews and testimonials shared on the Depanneur page show customer satisfaction and loyalty.
Description and examples:
The Facebook campaign focuses on promoting products, services, and community engagement.
-High-quality images and videos showcase Depanneur’s product offering, store environment and services such as delivery and extended opening hours.
The messages also emphasize the depanneur’s involvement in the local community, such as sponsoring events or supporting charities.
The campaign also includes regular updates on Depanneur's latest deals, promotions and offers, as well as contests and giveaways to increase engagement and customer loyalty.
Examples of Facebook campaign posts:
-A high-quality photo of the inside of the depanneur, showing its range of products along with convenience and extended opening hours.
-A post detailing the contributor's involvement in the local community, such as sponsoring a local event or supporting a charity.
-A message introducing depanneur’s delivery services and a call to place an online order.
-A contest post inviting customers to like the Depanneur page, share the post and tag a friend for a chance to win a gift card or free product.
-A message containing the customer's review and recommendation, as well as an invitation to others to share their experiences at depanneur.
Measurement:
The following SMART points are used to measure the success of a Facebook campaign:
Specific: The campaign aims to increase awareness, increase sales and customer loyalty by promoting depanneur products, services, and community engagement.
Measurable: Success is measured by tracking page likes, engagement rate (likes, comments, shares) and sales growth during the campaign.
Achievable: The campaign is reachable through consistent posting of quality content and engagement with followers.
Relevant: The campaign is related to depanneurs’ goal of increasing awareness, increasing sales and customer loyalty.
Time-bound: The campaign lasts one month and includes weekly check-ins to gauge progress and adjust strategies as needed.
To measure the success of a Facebook campaign, we focus on the following KPIs:
Page Likes: We track the number of new Page Likes received during the campaign period.
Engagement Rate: We measure likes, comments, and shares on our posts to measure audience engagement.
Click Through Rate (CTR): We track the number of clicks on links in our posts to determine how effectively our calls to action drive traffic to our website.
Sales Conversion: We track the number of sales that result from traffic from our Facebook campaign.
