Stocky is a first in industry, SaaS product to reduce food waste and stress in the food industry. In a nutshell… Stocky allows the user to add their stock, create recipes and menus, and build an accurate, in-depth production plan - giving the user the exact stock quantity, recipe breakdown, schedule and costs to make their kitchen run smoothly without waste or stress.

With no existing brand or product, the design options for this project were endless. The brief: Keep it clean, positive and playful. Stylistically we made the brand bold and vibrant, using the colour palette sparingly across the product in accents and main CTAs whilst black and white keeps the rest of the content slick and easily digestible. With several complex functionalities and crucial data onboarding process to tackle, we worked hard on the UX and UI to ensure the user journeys were intuitive and as simple as possible. We pushed the brand further on the landing page, introducing bright sections, parallax scrolling and fun graphics and animations to captivate the user push conversions.

In a 4 week sprint we designed the entire first version of stocky - a tight turn around but we embraced the challenge and successfully produced a clean and intuitive product, a fresh and vibrant brand, and a detailed and fun landing page.