ABOUT THIS PROJECT
KHQR is a QR code payment system that provides a convenient and modern way for users to make payments, in which that only a single QR Code can receive money from all banks across Cambodia. This branding design portfolio outlines the visual identity and branding strategy for KHQR, including the logo, color palette, typography, and other branding elements that represent the brand and communicate its values.
BRAND OBJECTIVE
The branding objectives for KHQR are to create a strong and recognizable visual identity that communicates the brand's modernity, simplicity, and security. The brand must be easily distinguishable from a far and evoke a sense of trust and reliability. The branding must also be consistent across all touchpoints, including the website, app, marketing materials, and other communications.
Check out the branding guideline — HERE
DELIVERABLE - Branding design, UIUX Design
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BRAND DESIGN
The visual identity for KHQR is designed to be simple, modern, and visually striking. More than this, the logo is created by 3 elements: Unification, QR Code Finder Pattern and Khmer temple sharp edges pillar.
The logo features a stylized QR code with the brand name underneath. The Standee and material design has signature like head with hair, a corner QR in which representing the modern and dynamic nature of the brand. The font used for the brand name is a sans-serif font that is clean and legible, adding to the simplicity and modernity of the visual identity.
