is a one of its kind meditative center and page in Pakistan. With the help of the Head of Strategy, while working at Backspace I handled their online posting, scheduling as well as the design of the Instagram posts. w

 

We gave them a whole new refresh on how to handle their brand, including the fonts, colors and a whole new set of symbols that we created through their logo. These rules were packed into a brand guideline that was handed over to the client as well. 

 

The social media content ranged from snippets of information and tips such as techniques for better practices for mental health, to action content that included gifs to breathe along with and how to meditation posts, and thumbnail designs for the short videos and sound snippets that went up on the page.