Tastee Granola Bars
The aim of the assignment was for students to choose a product and revamp its branding and design. I opted for a fruit and nut bar product sold at ALDI called Pure and Simple and I chose to rename the brand Tastee.
To target a younger audience with my snack bars, I’ll create a simple and attractive look featuring fun, colorful illustrations. Typically, I find that store brand products have generic designs, but I want my rebranded product to catch the eye of shoppers when placed on a store shelf. While my target audience is primarily younger individuals, Tastee still has the potential to be appealing to people of all ages or for individuals seeking a healthier snack option and also to those who want to avoid unhealthy snacks.
To target a younger audience with my snack bars, I’ll create a simple and attractive look featuring fun, colorful illustrations. Typically, I find that store brand products have generic designs, but I want my rebranded product to catch the eye of shoppers when placed on a store shelf. While my target audience is primarily younger individuals, Tastee still has the potential to be appealing to people of all ages or for individuals seeking a healthier snack option and also to those who want to avoid unhealthy snacks.
email: ShirlinChen0517@gmail.com
