I’ve collaborated with Nelmann Foods Inc. on the branding and packaging design of a new range of snacks called “Sonnà”.

"Sonnà" means "my friend" or "buddy" in a local Cameroonian dialect. The snack will be sold in a few West and Central African countries.

As far as brand values are concerned, Nelmann Foods Inc. is a company of people engaged in the production of food, seeking to pursue truth and integrity, and committed to creating value for their customers, their team members, their communities, and their shareholders.

The project included the design of a logo, packaging design and design of a pattern, for two product ranges: Fried Corn and Groundnuts and Honey-Roasted Peanuts.

The branding project had to reflect the African roots of the product and company values, such as: integrity, creativity, care, and respect.