In Russia, potential adopting parents can view kids only on the online State archive.
Here, they are presented with a sloppy picture
and a one-line cold description. To facilitate adoption and to prompt the government to update the whole archive, we invited 10 of the best Russian directors to spend some time in orphanages with the kids and shoot 10 short movies celebrating their personalities.
and a one-line cold description. To facilitate adoption and to prompt the government to update the whole archive, we invited 10 of the best Russian directors to spend some time in orphanages with the kids and shoot 10 short movies celebrating their personalities.
Cannes lions advertising festival 2014:
1 SILVER LIONS PR
1 SILVER LIONS PROMO AND ACTIVATION
