About the company:
Splash - the goal of the project is to provide customers with portable energy, rent a “powerbank" in a sharing station, and return to another, convenient location.
Any gadget owner who uses it mostly outside of home, who needs to recharge the battery, can find our “powerbank” in bars, restaurants, hotels, hairdressers, metro stations, or at rental stations at any events throughout Europe.
Any gadget owner who uses it mostly outside of home, who needs to recharge the battery, can find our “powerbank” in bars, restaurants, hotels, hairdressers, metro stations, or at rental stations at any events throughout Europe.
Project objective:
Development of a modern corporate identity for a company engaged in renting out powerbank, which will help to distance itself from competitors and be recognizable.
The main competitors use a green color palette, and in the icons of the logo, batteries and zippers. I would like to get away from the ordinary and do something bright and atypical.
Development of a modern corporate identity for a company engaged in renting out powerbank, which will help to distance itself from competitors and be recognizable.
The main competitors use a green color palette, and in the icons of the logo, batteries and zippers. I would like to get away from the ordinary and do something bright and atypical.
Solution:
Development of a modern corporate identity for a company engaged in renting out powerbank, which will help to distance itself from competitors and be recognizable. The main color of the icon is dark red, the font part is contrasting black.
The logo icon is a silhouette of a stingray, as a metaphor of eternal charge and energy.
In the design of the merch, stylistic red energy discharges are used to emphasize the brand's focus.
