BEAR LOVE / COPYWRITING
ROLE: CREATIVE copywriter, DESIGNER
COMPANY: WHITE ROCK, SAVE WILD
/ WORK project
IN AGENCY: LEO BURNETT UKRAINE
2023
TASK: Copywriting of banners and sleep mask for the White Rock brand book
solution: Sometimes it's important for people to hear that someone supports them, their hobby, or just loves them for who they are. So we don't just say "support the bears" and all that, but on the contrary. In this way, we encourage feedback in an unobtrusive way
