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Play-Doh | Advertising Campaign

The 'Quit Smoking' PSA is targeted towards adults. Hence, it is a social media Ad. "Anything is possible in Play-Doh world, but in real world it is not" conveys how anything can be made, remade, repaired, and corrected with the medium of clay, in Play-Doh world, because of it's reusable properties, but in the real world, one cannot repair it's lungs fully that get damaged due to smoking.
The ' Do not Drink and Drive' PSA is also targeted towards adults. It tries to convey that the car or the situation can be 'repaired' in Play-Doh world, but in the real world, it certainly is not possible. 
Another Social Media Ad by Play-Doh would be the brand celebrating India's win at the Oscars 2023. 
The documentary short film called 'The Elephant Whisperers' bagged an Oscar this year, at the 95th Academy Awards. The brand would participate in celebrating it's win, by creating sculptural illustrations of the leads in the film. This would promote the vibrancy of Play-Doh clay and it's model-making capabilities.
The hoarding would be a dig at brands that sell building blocks. Even though, building blocks brands are not direct competitors of Play-Doh, the age group that plays with the blocks and Play-Doh is quite similar. 
Stepping on these blocks would be a painful experience for both the kids and their parents.
This hoarding tries to convey that, Play-Doh, because of its soft and squishable quality, would never hurt!
This Ad, tries to convey the 'model making' and 'reusable' quality of Play-Doh. This Ad is targeted towards kids of age 2 and above, and tries to grab their attention by the 're-moulding' quality of clay while learning shapes. It conveys that learning shapes could be so much more fun with Play-Doh!
Play-Doh | Advertising Campaign
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Play-Doh | Advertising Campaign

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Creative Fields