The Publishers is a new publishing house that aims to bring classic literature to a wider audience in a fresh and modern way. The brand's main personality is classic, which is reflected in the visual identity.
The brand identity is minimalistic and sleek, reflecting the tastes and preferences of its target audience. The minimalist design utilizes a simple color palette to create a timeless, elegant look that appeals to readers who appreciate simplicity and sophistication.
The visual identity is based on the Van de Graaf Canon, which is a classic book design principle that has been used for centuries. The Van de Graaf Canon is a mathematical formula that determines the ideal proportions for the layout of a book page, including the placement of text, margins, and illustrations.
The logo features a traditional serif font, which conveys a sense of elegance and refinement.
