The purpose of this project was to select a corporate company and redesign/design their annual report. I decided to my research on Amazon since they did not have a report specially designed. I analyzed the entire 2020 report and picked out Amazon’s mission statement, several information for narrative spreads, tabular data, and graphic highlights. I wanted to incorporate a lot of Amazon’s style and identity throughout my project to explore a more diverse graphic approach. I used the shopping cart icon from their webpage as the page numbers and used the colors Amazon strictly uses for their entire identity. I also utilized the company’s logo and signature arrow mark to make a lot of my design choices. I created a few pages in my book using French Paper Brown Box Kraft Cardstock to give the package feeling that Amazon strongly resembles. I created a timeline of Amazon’s entire history as a gatefold in my book, in which I also reinforced with the brown cardstock. I used the typeface Amazon Ember in multiple weights and sizes because it is the exact typeface that is used by Amazon. The size of my book is 7 x 10” which is the dimensions of one Amazon’s most used box sizes, A1. I wanted my whole book to look like a package, so I created my cover using an actual recyclable brown paper packaging that I received from Amazon. I measured the dimensions and reinforced my end pages to the cover using a piece of chipboard. I also designed a 2" wide packaging tape band on the front cover that reads “Amazon Annual Report” and includes the year 2020 over the Amazon arrow.
ICDE 2023 Annual Report Competition Gold Medalist
(Innovation Center for Design Excellence)
https://icde.co/pages/2023-annual-report-winner
(Innovation Center for Design Excellence)
https://icde.co/pages/2023-annual-report-winner
