2023 Women's Ashes at The Kia Oval campaign artwork
Campaign artwork in action, prominently displayed across various platforms, including the iconic London Underground. The artwork stood as a key component of the marketing campaign for the 2023 Women's Ashes match hosted at The Kia Oval. Its primary goal was to raise widespread awareness and generate buzz around the event.
The assets served as compelling visual narratives, driving engagement and fostering connections with the intended audience. Designed with strategic intent, these visuals became a gateway, inviting audiences to immerse themselves in the event's significance.
The campaign artwork goes beyond aesthetics; it functioned as a catalyst for brand recognition, influencing perception, and ultimately, encouraging action. Its strategic placement across various platforms amplified its impact, ensuring broader exposure and maximising outreach. As part of a holistic marketing approach, this artwork played its role in translating interest into a record attendance and fostering a sense of community around the Women's Ashes match at The Kia Oval.
