The Atlas brand needed to represent reliability, precision, intelligence, and experience. We delivered a clean brand that pays homage to the classic architectural firms of the 1950′s.

We created a custom icon set for the various project types which is used throughout the website and print collateral. The icon set has been featured in a university class on design and in Pictos, a book on iconography published in 2013 by Index Books.

The site’s refined navigation, custom icon set, and photographic focus reflect the functional approach and “no-nonsense” aesthetic of Atlas Geotechnical.