Tresemmé
Ad campaign that extends from print to guerilla for Tresemmé hair products.

These guerilla ads will be placed in the showers at the gym. There will be a decal on the floor near the drain, which gives the illusion that there is hair in the drain. The “hair is actually the tagline used throughout the campaign - “You’ll never know what’s missing.” They are positioned to communicate to the consumer while they are washing their hair.