#MéquiziceNoBBB23
McDonald's
Méquizice BBB23 - Director's Cut
For the third year in a row, we at Sailor Studio are responsible for the McDonald's version of the BBB opening, using the Big Brother's visual identity and highlighting each participant's "Méquizice". This time, the campaign presents a different approach, focusing on the uniqueness and authenticity of each participant, bringing the idea that each person has their own "Méquizice". Using 2D animation, modeling and 3D animation techniques, Sailor Studio created a video that blends character animation with McDonald's innovative visual identity, resulting in a creative and fun campaign."
Credits
Agency: Galeria
Client: McDonald's
Year: 2023
Year: 2023
Sailor Studio
Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Acount Manager: Gustavo Veloso
Project Manager: Matheus Gonzalez
Art Diretor: Teidy Nakao
Art Diretor: Teidy Nakao
Art Assistant: Duba Rodrigues
Motion: Rafael Matheus, Luan Carvalho, Gustavo "GGA" Almeida, Luccas Oliveira
Motion Assistant: Vitor Mendes, João Mateus
Motion Assistant: Vitor Mendes, João Mateus
3D Animation: Alexandre Alves
