Holy cow! is a fictional product and packaging I developed during Sylvain Allard's Packplay class at Université du Québec à Montréal. The aim of the project was to design a typical product of Quebec for the international food market and to share it's cultural values or origins.

Holy Cow! is a traditional style cheese inspired from the trappist monks of Quebec. It uses the metaphor of the confessional to express its religious nature.