Jeffrey Hernandez's profile

Aerosyper – A1 Folding Poster | Robot Design

Aerosyper - A1 Folding Poster, inspired by Posterzine™ magazine layout.

For this project, I want to bring my robot character design to life in some form that may bring context, background, and setting the fictional lore that I have orchestrated. The idea is to create a propaganda promotional material that the oppressive government would hand out to its citizens. The goal is to create a striking print material that would promote the advanced technological feat the government has achieved.

I decided that designing as an A1 folding poster, inspired by Posterzine magazine layout, would present a compelling piece to convey the bold fictional propaganda material.
The Process

The following I will be sharing my ideation process and sketches that went down into making the final product.
Character Design

Fun fact! I've already been designing the robot during my free time. Once I took on this project, I realize it is a great opportunity to keep developing the design and lore surrounding it. But to make the robot design a success, I have to make extensive planning to the whole character so that I can accurately capture the proportions in the final design.

Moodboard​​​​​​​

When deciding the art direction, creating a mood board helps tremendously. Below are the Gundam poster illustrations by Subjekt Zero, which is my greatest inspiration. I find the bold and clean art style, as well as the dynamic poses of the robots to be very striking. Because I'm trying to convey propaganda promo material within a rather oppressive futuristic regime, taking on this similar art direction would fit perfectly.
Sketching

The content layout is the most challenging part of the A1 folding project. It takes significant planning to decide where the content is facing for each folding page, and how the narrative flows overall for this unique project format.

Throughout the process, I chose the pose and composition for the back page, and what content to include within the front page, which is presenting the technological features the robot has to boast its deadly potential.
The Final Product

Though it took a tremendous amount of work, the Aerosyper A1 poster design is complete. Below I've also included a closer look into the main content.
Aerosyper – A1 Folding Poster | Robot Design
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Aerosyper – A1 Folding Poster | Robot Design

Published: