For the third consecutive year, we worked with SPD to create a series of ads to promote inclusivity of persons with disabilities (PwD) by challenging the way society views them.
The ads spotlighted 3 real individuals with disabilities, each with an aspiring story to tell: theirs.
The series of ads were launched in conjunction with the International Day of Persons with Disabilities. They could be spotted in several MRT stations across Singapore, as well as on social media. Throughout its month-long run, we encouraged passers-by on their daily commute to reflect and invited them to join the movement towards change on SPD's website.
Find out more here.
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Creative Director: Kevin Geeves, Mike Sutcliffe // Account Director: Ashley Leong // Art Director: Atiqah Ashari // Shot in collaboration with Dominic Phua of Studio Daydream
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