As Content creator at U-studio (Oliver) , I was approached by our client Unilever - specifically the Domestos Brand team; about a new product hitting the shelves at the end/middle of Q1 2023.

The brief was simple: "create excitement and inform the audience about this new product"

With the help of a Community manager, I worked towards creating a deck with concept, creative reference, rough storyboard and locations to present to the client. 

the following is an example of how the first idea was presented:

and this is the execution of the first "Reveal"

a similar approach was used for the rest of the concepts and the same was also done for the photography:

When doing the reels, I also had trends and socials in mind; in this one I focused on the ASMR trend:

I also paired the product with other complementing products within the Unilever Brands in order to drive regime:

Some reels are shot with stop-motion style as this is another trend within the category:

As well as creating excitement, I also make sure that the product versatility and USP was always showcased

A reel showcasing the Power Foam in action on all Bathroom surfaces:  

Another ASMR one, this time showcasing an entire bathroom cleaning routine:

Another ASMR driving regime - Power foam and toilet blocks as a combo:

As I had a secure a location for the shoot, I also used this opportunity to capture photography for the other Unilever brands:

This also extended to the reels: