TouchPoint is a fictitious umbrella brand that, aims to help the lives of visually impaired people in their everyday shopping. The inviting packaging of the products on the store shelves is only for us, sighted people. We can feel safe, since all information about shelf life and allergenic ingredients is included on the products. However, in the lives of blind people, access to such information is not evident. This concept offers a solution for this.
The packaging of the products available at the touch points of TouchPoint brand is not only aesthetic (which is an opportunity for the sighted to connect), but also informative for the visually impaired people. An integral part of the design is the content reflected in Braille, as well as the very strong contrasting color palette that helps the blinds. Large fonts in an easily legible size, black-yellow-white colors (standard colors used for the visually impaired) and texts with MGI varnish are also included in the designs. In this way, information that is often inaccessible to the visually impaired: the list of ingredients, the warranty period, or simply the name of the product, becomes available in the same way as for the sighted people.
As an umbrella brand, TouchPoint can receive products from mainly domestic (Hungarian), but also international brands.
