Campaign For Camo revolved around a “10-10-10” team project in my Entrepreneurial Marketing class at Temple University. The goal of this project was to multiply the $10 seed money given to each team by at least 10 in one semester in order to benefit a charity of our choice. 

Our team chose Keystone Wounded Warriors, a Pennsylvania based charity that aids returning soldiers mentally, physically, and financially. In the Campaign For Camo team, I was responsible for creating the logo and name, an online presence, and all of the advertising for our events.

I wanted to establish a look that had a military feel while still being unique to our specific group. It was very important to me to create something that would stand out and be recognized so we could help to raise donations and awareness for Pennsylvania veterans.
 

In one semester, our team exceeded our goal and raised $1,094 in cash donations as well as $420 worth of volunteer hours.

 

To learn more about Keystone Wounded Warriors and what you can do to help, visit: www.keystonewarriors.com