Redesign of Jarritos soda intended to establish the brand as modern and fun. References include fruit soda and Dia de los Muertos packaging. Elegant, textured script font used throughout design emphasizes these qualities. New logo uses decorative diamonds found on Jarritos’ existing Fiesta Pack. Labels on neck include flavor name and respective line art and color. Large labels include textured fruit drawings, as well as shapes found on references of Dia de los Muertos designs.