AVENIR NEXT LT PRO ADVERTISING POSTER DESIGN

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AVENIR NEXT LT PRO

ADVERTISING POSTER DESIGN

PROJECT BRIEF CONTEXT

I have been contacted by fonts.com to promote Avenir Next by creating a printed poster to send out to professional designers. The poster should show the versatility and possibilities of the font. It must contain all of the information needed for a designer to make a purchasing decision.

The poster has a function to catch someone's eye, inform them, and encourage them to purchase the font.

REQUIREMENTS

DESIGN PROCESS

RESEARCH

About the font: Avenir Next

The Avenir® Next font family was designed by Adrian Frutiger in collaboration with lead designer (now Linotype Type Director) Akira Kobayashi. It was an expanded reworking of the original font family (released as an OpenType font with both oldstyle and lining figures) and received considerable acclaim upon its publication by Linotype in 2004.

History:

Various other fonts followed after the Univers creation including Serifa®, Glypha® and the self titled Frutiger®.The Avenir (French for “future”) font was produced as another real alternative to the Futura design and the original face was available in three weights with accompanying italic variants. This limited variety led to the reworking of the type in the early twenty-first century by Frutiger and Kobayashi. The Avenir Next design was subsequently released in 24 different styles including Regular, Italic, Condensed, and Condensed Italic variants and published by Linotype in 2004. Legible and eminently flexible, designers the world over have embraced the Avenir Next face for a wide variety of different projects.

Usage:

Since its release, the Avenir Next design has been immensely popular for an extensive range of different applications. The font was instantly successful in print and with its expanded range of characters and specific optimization, equally successful as an on-screen font. Many companies have adopted the font for use in official literature as well as logotype.

LG currently use the Avenir Next design on cell phone buttons because of its excellent readability—something very important in everyday use and emergency situations. The British television channel BBC2 recently shifted its corporate typeface from the Gill Sans® font to the Avenir Next font, breaking away from the typographic image formerly used by all BBC channels.

CONCEPT THUMBNAILS