Uala - Investments
Nicewach
An exciting and challenging project I had the pleasure to work with Nicewach. We created a dreamy world, an animation ad for youtube and social media.
My role > Art Direction / Illustration
My role > Art Direction / Illustration
> 01 Character design
To get to the final result, we searched an extensive amount of characters, focusing on making them relatable and using colors that reflect the brand of UALA.
> Final Version
> 02 Backgrounds
The backgrounds represent the transition from the earthly world to the digital world, where everything is possible, that's why I also included a dreamy reference.
> 03 Styleframes
As part of this project, there was a large emphasis on supporting the use of stories, since stories not only identify, but also activate our emotions.
> Process
