visual identity & graphic design, illustration, advertising & social media
ciclo fértil — 2022
digital assets
Created visual identity, educational and insightful illustrations, infographics and outlined social media strategy for relaunching an online fertility course, handled by the menstrual coach Bárbara Yu Belo.
freelance, PT
Visual identity created for the online course — Ciclo Fértil — (fertile cycle) with Figtree font, selected by the almost circular shapes. Letter "c" shows the idea of the cycle, with a continuity, renewing itself, like the menstrual cycle.
Launch
8th March, international women's day, was the selected launch day.
Just on the first day, it acquired over 40 enrollments.
Educational illustrations of the endocrine system, male reproductive system, and process of fertilization and implantation. Infographic with a resume about the menstrual cycle. Cycle sheet example.
Educational illustration showing Vulva subtitled with all its components.
Illustrations
A strong and positive feedback about the illustrations was received by several clients.
Besides Ciclo Fértil, illustrations were also used in a Pre-conception Midwife Course.
Midwives, that are used to seeing several illustrations on this theme, said they are passionate about these ones, and felt like a kid in an amusement park.
Illustrations explaining the phases of menstrual cycle.
Educational illustration about the cervical mucus and the cervix position.
Cycle charts, on the right, show a pregnancy chart example, where the basal temperature remains high for more than 18 days, on the left, teach the rules of the Sensiplan method.
Bárbara Yu Belo
The online course "Ciclo Fértil" is lectured by the menstrual coach and midwife Bárbara Yu Belo, and Bárbara offers many more services. So it was clear, to promote the course and its services, we needed illustrations of her manifesting her qualities and way of life, that characterize her as a professional.
Instagram promotional posts with Bárbara's illustrations and the defined graphic line.
Instagram strategy
Being Bárbara a menstrual coach and doula, her job is to deliver content. For Instagram, we defined a content strategy based on categories for consistent communication.
What is...?, Did you know?, Myth or Truth, 'x' things you can do, 'x' facts about, and Ask me — are themes defined to deliver information and promote a learning point.
There were also created template stories to deliver content about each menstrual phase of the feminine cycle — menstruation, follicular phase, ovulation, and luteal phase.
Reminders are content to promote connection with the community and show emotional support — one of the biggest benefits Bárbara can give to their clients.
Thank you — are for showing client testimonials and appreciate them openly.
What is ....?
Did you know?
3 Facts about... male fertility
Myth or True
3 things you can do... to improve your fertility
Follicular phase — follicles, ova, and oocytes
