We got the opportunity to develop the creative and visual language of a brand new experience at MTV. Working in collaboration with B-reel, we created MTV Cover of the Month, a user-generated global music campaign that invites fans to make their own versions of great songs and showcase their musical talent on TV.
For this project a trophy we had to design a big variety of elements, from a physical award to animated graphics, social media assets, website, keyarts and broadcast idents.
CREDITS:
VP Creative: Sean Saylor – VP Marketing: Tanya Leedekerken – Creative Director: Maxi Borrego / Nacho Gil – Director Digital Marketing Strategy: Mikael Fröberg – Operations & Production Director: Josefina Marfil – Design Lead: Charlx Alemañy – Art Director / Designer: Carlos Mendez / Nacho Varone
VP Creative: Sean Saylor – VP Marketing: Tanya Leedekerken – Creative Director: Maxi Borrego / Nacho Gil – Director Digital Marketing Strategy: Mikael Fröberg – Operations & Production Director: Josefina Marfil – Design Lead: Charlx Alemañy – Art Director / Designer: Carlos Mendez / Nacho Varone
Production Company: B-reel
