Areej Mutlaq is a Saudi Arabian Woman, who grew up loving flowers, art and its deep-rooted history.
So, she chose “Rose Alba” as the name of her first brand. The flower that belongs to the ancient garden flowers in ancient Europe, “Rose Alba” is a floral boutique with multi-activity that's all floral-based.
We created a visual identity inspired by old English gardens, the Victorian era and soft colour palettes and old Monograms with a romantic feel.
