The hidden life of the machines
Print and interactive campaign for Siemens, for the Hannover Fair 2014
This time, we hopped into the world of almost autarkical laboring assembly lines of the near future. In a cross-media campaign for Siemens, the tremendously complex processes of the Industry 4.0 were lumped into a comprehensive minimum. The result was a two-sided advertisement in the German business paper „Handelsblatt“ as well as an interactive web application, based on HTML5 and Javascript.
German version: http://ixtract.de/portfolio-item/siemens-vertical
German version: http://ixtract.de/portfolio-item/siemens-vertical