UI/UX, Web Design, Graphic Design.
Launch Tabletop is a tabletop game manufacturing startup that provides products and services for the tabletop community and creators. The website was launched in 2022 and is the home base to all LTT products and services.
The site was designed to align with it's updated brand identity and showcase LTT's products and services; and how creators can use LTT.
I was part of the team that designed and directed the brand rollout, and the UI/UX of the site.
Initial Designs.
Taking over the previous designer's work, the project was initially a visual rebrand to align its aesthetic with the refined visual identity. After review, the scope of the project changed especially in regards to the other modules of LTT.
Back to the creators.
We took a step back to develop user personas, map out the site structure and focus on the mission. Rounds of UI patterns and wireframes to design the right solution for the users whilst balancing the site aesthetics to be aligned with the visual identity.
Dream It. Make it. Play it.
The MVP developed into a SASS site that showcases how LTT can serve a variety of users. Design patterns were refined to strike balance between informative and aesthetically on-brand whilst remaining mobile-friendly.
Credits
Client: Launch Tabletop
Sector: Tabletop game and manufacturing startup
Project Team: Allen Chang, Alannah Kearney, Carmen Ng, Eric Suen, Jason Tam, Kate Finch, Lee Vaughn, Manish Menaria, Steven Preston, Tania Walker
Sector: Tabletop game and manufacturing startup
Project Team: Allen Chang, Alannah Kearney, Carmen Ng, Eric Suen, Jason Tam, Kate Finch, Lee Vaughn, Manish Menaria, Steven Preston, Tania Walker
