Press Kit as part of the brand activation for Patex in BlockchaIn Rio.
BlockchaIn Rio - Brand Activation (Nodle)
Between September 1st and 4th, 2022, Pier Mauá (RJ) hosted one of the most important blockchain events in Brazil: BlockchaIn Rio. At Esenca Marketing agency, we were following Nodle, the client with the highest available sponsorship quota.
With two booths, one indoors and one outdoors, we developed initiatives that not only increased the brand's presence in the national market but also provided the audience with playful experiences involving the brand.
The main idea was to utilize all available space to promote an immersive experience, taking the audience on a 'journey' from discovering the brand to being rewarded for being part of the network.
But this event gained attention even before it started. One of my responsibilities was to develop a press kit that would be sent to journalists and influencers before the event to prepare them for what was to come.
Press Kit as part of the brand activation for Patex in BlockchaIn Rio.
The kit featured a design crafted specifically for the occasion and included custom items.
The journey was divided into stages that ranged from taking a photo with the Nodle statue at the event to getting into a ball pit to win various prizes. The indoor booth had promoters to introduce the Nodle network and also served as the final stage of the journey, where a line formed to enter the ball pit and have the chance to win:
- Backpacks;
- Power banks;
- Eco-friendly bags;
- T-shirts;
- Thermal bottles;
- Laptop cases.
- Power banks;
- Eco-friendly bags;
- T-shirts;
- Thermal bottles;
- Laptop cases.
Rewards for those who reached the end of the journey of Nodle in BlockchaIn Rio.
Alongside the customization of all these items, I was responsible for:
- Creating the institutional folder;
- Designing the power towers;
- Wireframing and producing graphic elements for interactive screens scattered throughout the event;
- Creating the label for the water bottles distributed at the outdoor booth.
- Designing the power towers;
- Wireframing and producing graphic elements for interactive screens scattered throughout the event;
- Creating the label for the water bottles distributed at the outdoor booth.
In the end, the outdoor booth featured an open and reserved area for the public to relax with a view of Pier Mauá, equipped with sofas, tables, power towers, and distribution of water bottles for the audience.
A project of great importance for Nodle to make its presence felt at one of the most important blockchain events in the country.
