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What's is Style Guide for licensing?
The purpose of a Style Guide for licensing is to assist content creators, product designers, and other stakeholders in effectively promoting character brands through licensed products. These products range from stationery items and toys to games, clothing, footwear, and more. It’s like the go-to manual with supporting illustrations such as backgrounds, surface patterns, icons, badges, fonts, and lettering. Additionally, it involves the development of mood boards that accurately capture current consumer fashion trends.
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