About VBHC Europe
Value-Based Health Care Center Europe is the leading platform for visitors and members who want to learn about Value-Based Health Care implementation, share their own knowledge, and be inspired to start the discussion on Patient Value.
Team Project:
Creative Team: Heba Elsawah
Chairman: Fred Van Eenennaam
Creative Team: Heba Elsawah
Chairman: Fred Van Eenennaam
Community and program manager:
Mirte Van Holsteijn, Katie Shoshiashvili, Klaudia Meszes Meagan Jongepier and Steven Buijs
Project Overview:Mirte Van Holsteijn, Katie Shoshiashvili, Klaudia Meszes Meagan Jongepier and Steven Buijs
The VBHC Prize Advertising Campaign is a strategic initiative aimed at raising awareness and recognition of the Value-Based Healthcare (VBHC) Prize among the target audience.
The campaign's primary focus is to inspire, recognize, and celebrate achievements in the field of value-based healthcare, all while adhering to the brand guidelines.
Project Objectives:
inform and Educate: To inform our target audience about the significance of the VBHC Prize and its impact on the healthcare industry.
Inspire: To inspire healthcare professionals and organizations to strive for excellence in value-based healthcare.
Recognize: To recognize and celebrate the achievements of individuals and organizations that have made exceptional contributions to the VBHC field.
Campaign Strategy
The process involves achieving the project objective by using colors to evoke a celebratory atmosphere through graphic assets with adhering to brand guidelines and then executing the campaign across various advertising channels, including social media, email marketing, print media, and website
