BRAND OVERVIEW
Fuego Coffee is a locally owned brand that prides itself on the richness of the soil and the strength of the community. It embodies an earthy, organic and strong voice; showcased through it's logo, brand color and choice of feel. This voice is fully captured and reflected in the rich, dark roast that is at the heart of every cup of Fuego Coffee.
With its deep red color, it speaks to the fertile earth in which its coffee beans are planted and its yellowish orange hues symbolize the fire that brings out the full flavor in each roast. The brand embodies an earthy, organic and strong voice, reflecting the rich, dark roast that is at the heart of every cup of Fuego Coffee. Come taste the unique, bold flavor that only comes from the rich soil and strong community of Fuego.
MOCKUPS, ITERATIONS AND PRODUCTS
