Everything we did started with the name, Le Phare, or ‘lighthouse’ in English. Just thinking about the word ‘lighthouse’ stirs up vivid imagery and tells so much of the story of the organization and its services. Lighthouses see people through storms; similarly, Le Phare acts as a beacon in a storm for children and families, guiding the way for them in one of the most challenging situations imaginable.

Agency: McCann Montreal

Publications

Little Black Book​​​​​​​