X'mas Magic PURAS Tradition
Art Direction, Packaging Design
Design Director | Vinsze Design & Illustration | Vinsze, Katherine
The year of 2022 marks a return to normal life post-COVID, there are no more lockdowns or curfews, sporting and cultural activities have resumed, especially during Christmas and New Year season, people are bringing back the traditions of celebration.
For PURAS Christmas 2022, DIFF Studio worked closely with PURAS to design its Christmas campaign based on the idea of family traditions. The classic common traditions we learned include attending parties, eating special Christmas & New Year's food, exchanging gift, making resolutions and many more. Among those, we have highlighted 3 most PURAS relevant Christmas traditions insights as follow:
We have come to a mutual interest that PURAS X'mas Magic essential oil is the Christmas tradition at PURAS as it is make available only on Christmas season - a tradition that has been carry on for years - and hence, the overall message and art direction of PURAS Christmas 2022 - The PURAS Tradition X'mas Magic.
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